Role model

Potsdam sees itself as an integral part of a region whose economic development is closely connected with that of Berlin. The state capital is developing into a main civic and administrative center which is both modern and representative.

The municipality looks after and develops the medium-sized enterprise structure and the enduring source of employment and growth. The supporting pillars of this work are on the one hand, the widely diversified service areas with the media businesses, information and communication enterprises, retailers, banking and insurance industries, as well as independent professionals, and tourism, and on the other hand, the production industries.

The cultural heritage of the city is to be interpreted as an opportunity to build a bridge into the third millennium with the help of private investors in order to develop an attractive city, which corresponds with all the requirements of a modern metropolis.

Potsdam utilizes the strong super-regional transportation connections of the Berlin economic area and continues to develop the infrastructure networks with Berlin in a targeted fashion. Based on this, Potsdam is striving for continual development of the transportation links of the city and the region, as well as greater inner-city accessibility.

In order to improve the development opportunities for businesses operating in the region, Potsdam is following a policy of innovations, economics, and infrastructure, which is regionally networked and also supported by the decisive regional sponsors. The innovations strategy is being consistently pursued to achieve the goal of a tight interconnection of scientific facilities and commercial businesses to optimize the resulting synergistic effects, in particular for the creation of jobs in the commercial sector.

In order to support enterprises in the processes of relocating, expanding, or settling here and to assist those setting up self-employed business activities here, commensurate business areas and residential zones are being developed both in quantity and quality.

The geographical situation of Potsdam in relation to Berlin and to the surrounding area, and the relations which result from this, are consistent elements in all strategic fields of activity.
Marketing of the area will convey the strengths of the Potsdam location and the capabilities of the people in this region, specifically to each target group. In addition to this, the city's marketing will increase the identification of both Potsdam's citizens and local companies with the city.

The enhanced attractiveness and image of the city and the development of the citizens' identification with their city depends in great measure upon the revitalization of the historic inner-city center and Babelsberg. Therefore, the further development of these areas is of the utmost importance.