Sectors
Economic profile
Potsdam has created a profile for itself as a modern business center with a rich tradition, one that is developing increasing autonomy, independent from Berlin, its immediate neighbor. The main load-bearing pillar of its economy is a widely-diverse service sector encompassing the areas of media, information and communication, biotechnology, trade, banks, insurance, and tourism. Several newly-arrived companies have set up shop in Potsdam in the high-tech branch, which is enjoying a notable boom in the state capital. And with good reason.
From the Dream Factory to Babelsberg Media City
Excellent conditions for development have been created here thanks to extensive investment, particularly for the media industry, with its concentration in the Babelsberg Media City. Television productions and multimedia applications have grown in importance alongside traditional film production work here. Today, more than 3,000 people work in the fields of audio-visual media here.
The Vision of Silicon Sanssouci
Information, telecommunication, and software development are synonyms for the dynamic development of Potsdam as a home for the world of high-tech. There are already about 1,500 employees at work in this innovative sector of the Potsdam economy.
Other industries
Alongside those future-oriented and innovative business sectors, the economic structure in the city of Potsdam continues to be defined by public and private services, administration, commerce, and to a lesser degree, the manufacturing trades and crafts.
Excellent development potential for biotech companies
Potsdam is one of the most important centers for biotechnology in the entire Berlin-Brandenburg region. Two Potsdam facilities that are having a powerful impact on the sector are the Hermannswerder Biotech Campus and the Golm Science Park, which includes the GO:IN innovation center.
Tourism
Potsdam's attractive setting, together with the cultural landscape created by the palaces and parks, provides high potential for the tourism industries of the city and the neighboring regions. Moreover, new tourist destinations, such as Krongut Bornstedt, the Biosphere, and Babelsberg Filmpark also contribute to increasing Potsdam's tourist appeal.